The goal of this project was to develop a social media advertising campaign for a sticker product targeted at two distinct consumer groups by use case: wedding favours and general party favours. To ensure the campaign’s success, I made sure to include a variety of content styles to cover preferences and tastes of each target audience and identified the different types of stickers that would appeal to each group.
The brief solicited ad formats for Facebook, Instagram, Pinterest, Online Display HTML5 and Google Responsive, leveraging each platform’s unique strengths and features to reach the target audiences effectively.
