Brand: eDreams
Campaign: End of Year
Inspired by Spotify Wrapped, we created a travel-focused version for our Prime customers. It showcase destinations, trips, kilometers traveled and more. Customers could share their unique travel experiences and accomplishments on social media, boosting eDreams brand influence.
Deliverables: Mobile and Desktop Emails, Mobile and Desktop Landing Pages
Distinctive element: Designed a collection of icons to represent the different 5 categories Prime users could achieve and animated them to create more interest.
| HORIZON SEEKER | You broadened your outlook |
| GO-GETTER | You pushed travel boundaries |
| GLOBETROTTER | You saw the world |
| ELITE EXPLORER | You’re a top tier traveller |
| PLACE EMBRACER | You’re a regular returner |
Touchpoint 1: Email
Desktop / Mobile
Landing Page (QR to Mobile)
Mobile Landing Page (Explored Experience)
Final image (shareable on social media)
