As a small consulting firm specializing in marketing, communication, and brand, SoWhat! Consulting contacted me to develop their branding system. With their values being dynamism, positivity, autenticity, empathy, loyalty and efficiency, they were looking forward a brand identity that would convey a calm, professional and clear tone of voice.
My challenge was to create a visual identity that accurately represented the firm’s values and services, while also resonating with their target audience. style.
The final result is a minimalistic and bold yet professional style. Together with the chosen color palette of shades of turquoise and greyish-blue, the use of Sen Bold and Work Sans as the primary fonts helped to create a clean, uncluttered, and modern aesthetic for SoWhat! Consulting’s visual identity.
Business Cards
Brand Core Values
Brand Identity Overview
Postcards
