For this project, I developed a social media ads campaign, HTML5 banners, and Google responsive ads for a line of wedding essentials such as menus, RSVPs, and invitations. The concept was to showcase the variety of styles available for every possible couple, while also highlighting how they can be combined to create a beautiful wedding image. One important aspect was the inclusion of diversity, with different races, genders, and sexual orientations represented in choosing diverse couples in the ads. Through a visually engaging and inclusive approach, we were able to successfully promote the product to a wide audience, while also promoting the values of diversity and inclusivity.
